The Importance of A Good Design

We see a lot of bloggers very worried about their blogs design. Most of them should be far more worried about content.

Your website is the hub of your online business; it is the virtual representation of your business whether your business exists physically or not. When you are doing business online, people can't see you physically like how they could if they were dealing with an offline company. Hence, everyone do judge you by your covers. This is where a good design comes in.

Think of if you are operating an offline corporation. Would you enable your salespersons to be dressed in shabby or casual clothes when they are dealing with your patrons? By making your staff wear professionally, you are telling your customers that you do care about essence. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is involve together shabbily and looks like a 5 minute "quick fix", you are actually shouting to your visitors that you are not pro and you do not care for essence.

On the opposite, if you have a completely professional looking website layout, you are offering your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.

On the other hand, you should also have whatever relevant to your business well designed. From calling cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these things become the face of your company. Once again, think of the "salesperson dressed shabbily" anology, and you will get my point.

"A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so".

"Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so".

"The more businesses use design, the more successful they're likely to be"

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