Search Engine Optimization
Search engine optimization is the process of promoting Web pages or sites on a search engine or a directory so that the most relevant sites or pages are displayed first in the search results for a particular keyword or keyword phrase query. 85% of searches done on the Internet are done through search engines and directories.
The ultimate goal of Web site optimization is to help potential customers or visitors find a specific Web site/page based on specific keywords. The scientific process involves studying the way search engines rank pages, identifying how customers conduct searches (e.g. keyword analysis) and then make the entire site "search engine friendly." Each engine computes this with a different formula or algorithm that changes frequently.
Global Site Position are experts in Web site registration and search engine optimization. Search engine optimization is a lengthy process, not only as it can take several months until a site can be listed in the natural/organic search results, but also due to the fact that each day thousands of new Web pages are added to the World Wide Web.
In addition to natural search engine listings, we have extensive experience in Pay-Per-Click campaigns in various languages and countries. At the start of a PPC campaign each customer receives a customized "PPC Analysis" including a detailed keyword analysis, budget analysis, online competitor analysis, return on investment calculations, etc. We want to ensure that our customers achieve their return on investment when selecting one of our PPC solutions!
Our company uses specific software and human skills to register and supervise the positions of our client's sites. We submit manually to the most important search engines and directories, to ensure the best quality of placement as the characteristics of each search engine can be taken individually into consideration. We constantly obtain information about industry trends through varies channels, such as organizations, newsletters, etc. to stay up-to-date with the changes of the international search engine market. In any case, we do provide an obligation to deliver quality results.
SEO Service 0n an existing site
This is an intensive consulting model in which we identify target keywords, perform a comprehensive site audit, analyze the competitive search space, create recommendations for new content, and provide SEO report to bring a site up to a respectable level of optimization.
SEO Service on a New Site in development
The Site in Development consultation typically lasts 3 months. This involves working closely with the client and developer to position the site for SEO success. We also develop best practices for site launch, and keep close watch at launch to ensure the site and search engines are behaving as expected. in addition to standard HTML sites, we have extensive experience in optimizing within your blog, e-commerce or CMS platform.
Ongoing SEO/SEM Service Support
Ongoing Support is a retainer-style SEO consulting service, which is very flexible in scope and is designed to shift based on the client's needs. This service often follows a discovery or site-in-development phase. During Ongoing Support, we will perform any needed SEO activity, including content optimization, link building and outreach, pay-per-click management or co-management, social media optimization (Facebook, Twitter, etc.), Flash and video SEO, and other as-needed consultation.
